8 Meals

8 Meals is a call-to-action to reduce our animal product intake by 40%– or eating just 8 plant-based meals per week.

It’s attainable and it’s the most important thing we can do to protect our planet, as animal agriculture creates 18% of worldwide carbon emissions.

The Problem

Animal agriculture is responsible for more than 18% of greenhouse gas emissions worldwide. It contributes to land and water degradation, biodiversity loss, acid rain, coral reef degeneration and deforestation.

Eating meat is also unnecessarily resource intensive: just 1 pound of beef requires 8,000 gallons of water to produce!

Learn more about this on our plant-based Call to Action page.

Climate change is now at an ‘all hands on deck’ urgency.

We cannot wait for governments and corporations to act. Perhaps the single greatest contribution we can make as individuals is to change our diet. The carbon footprint reduction of committing to at least 8 plant-based meals a week is on par with switching to a hybrid automobile for the average American family.

Dr. Martin Heller, Research Specialist, Center for Sustainable Systems, University of Michigan

Our Solution

Scientists agree that one of the most important actions we can take to combat climate change is to adopt a plant-based diet.

A study at the University of Michigan and Tulane University inspired us to create the #8meals challenge. If we all decrease our animal protein intake by 40-50% we could make significant progress in reversing climate change.

It doesn’t have to be all or nothing.

Going 100% vegan has been unattainable for many people. Rather than focus on becoming fully plant-based, let’s focus on taking “imperfect” action to take the pressure off, while still making change.

If we each swap 8 meals per week to plant-based, then collectively we can do more than fewer of us going fully vegan.

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“Better all Americans cut meat consumption
by 40 percent than 3 percent of Americans cut
it out completely.”

The Atlantic, 2021
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Benefits of Eating Plant-Based

There are so many health benefits to plant-based nutrition. Plants span such a wide array of food types, and contain vitamins, fiber, water, and even protein…Habits of Waste’s partially plant-based campaign, #8meals, is a wonderful starting point to incorporate more plants into your diet.

Nina L. Shapiro, MD , Author of HYPE, David Geffen School of Medicine at UCLA

Our Impact
30K+
impressions
For 8 Meals app in Apple Appstore & Android
10K+
sessions
On both Apple and Android devices
Used Globally in 13 Countries
Take Action
Step 1:

Download our 8 Meals Habits of Waste app to help you swap 8 meals each week for plant-based options instead.

Step 2:

Find interesting recipes! The 8 Meals app has a myriad of wholefood, low-cost, plant-based options.

Step 3:

Select 8 plant-based meals and plug them into your calendar. Mix it up to your liking!

For instance, you can choose to swap 2 breakfasts + 3 lunches + 2 dinners, or try 1 breakfast + 2 lunches + 5 dinners. You can also eat – plant-based all weekend and add just 2 plant-based weekday meals.
Step 4:
Tag a friend and challenge others to join you. Post your meals on social media and use the #8meals hashtag to share the movement.
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Share on Social Media

Scientists recommend we cut our animal protein intake by at least 40% in order to protect the planet.

That’s 8 meals a week. Who’s in? I’m joining @howchangers to be #imperfectlyvegan through their campaign called #8meals

Post your favorite plant-based recipes and tips and tag @howchangers to get featured. Learn more and get involved at habitsofwaste.org

#howchanger #8meals

Pledge $10 to help support 8 Meals!

Press & Partnerships
TEDxGlasgow Shares #8Meals as an “Idea Worth Spreading”
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8 Meals App Testimonials
We asked participants how 8 Meals was working for them, and here’s what they said:

“I would have made the change a long time ago had I know the effects on the world it was having.
I’m so grateful to have found this challenge and to learn from you guys. ”

– Alysha

“Honestly I thought it was going to be difficult because my family and I have always eaten meat with every meal but I had no idea what that meant for the planet. It’s actually been fairly easy to keep up with, my family didn’t notice a difference in my meals and overall I feel really good! ”

– Carissa

“I found it re-invigorating for my cooking! I have gotten tired of the endlessness of planning and preparing meals… but this lit a happy healthy fire under my butt. And I do love a challenge. Excited for a delicious week! And I like the idea very much that all meat need not be eliminated. Just less.
Thank you!”

– Amara

“It’s so nice to know that my effort makes a difference. I’m enjoying finishing new recipes and feeling like I’m contributing to the health of our planet while I’m also contributing to the health of my family”

– Sharon

“This is so doable !”

– Dahlia

“I could never go fully vegan but this I can do!”

– Mark

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    Dinner/Tableware Sponsorship Benefits:

    Sponsor all our Non-Plastic tableware at event.

    • Inclusion in all Event Promo Materials with logo
    • Recognition from DJ during event for your sponsorship
    • Signage on all tables as #COC Sponsor
    • Two tickets to event and VIP Reception
    • ALL FLATWARE WILL BE DONATED TO A TITLE 1 SCHOOL

    Cocktail Hour Sponsorship Benefits:

    Sponsor our Cocktail hour featuring all plant-based food.

    • Inclusion in all Event Promo Materials with logo
    • Recognition from DJ during cocktail hour for your sponsorship
    • Signage at event on all bars
    • Four Tickets to Event and VIP Reception

    Auction Sponsorship Benefits:

    • Inclusion in all Event Promo Materials with logo
    • Name on all Auction materials including item and event displays
    • Recognition from Stage during event Live Auction
    • Opportunity to have featured item in Auction. Representative can join on stage for the auctioning of your item
    • Five tickets to Event and VIP Reception

    Entertainment Sponsorship Benefits:

    • Inclusion in all Event Promo Materials with logo including event pages, and marketing
    • Featured social media post as #LCP sponsor at Event
    • Recognition from Emcee during event for your sponsorship
    • Signage at event at DJ Booth and on Stage
    • Five Tickets to event and VIP Reception

    Eco-Changer Benefits:

    • One table of ten with preferred seating
    • Invitation to a VIP reception for each guest
    • Premium bottle service at table for each guest
    • One complimentary raffle entry for each guest

    Eco-Champion Benefits:

    • One table of ten with preferred seating including VIP reception
    • Premium bottle service at table
    • Logo on step and repeat
    • Ability to leverage a partnership with HoW for one year following event
    • Tile/logo on HoW website for one year
    • Posts on social media with logo
    • Featured ad throughout the event on screens
    • Inclusion in all Event Promo Materials

    Eco-Warrior Benefits:

    • Two tables of ten with preferred seating including VIP reception
    • Premium bottle service at table
    • Logo prominently placed on step and repeat
    • Ability to leverage a partnership with HoW for one year
    • Featured Tile/logo on HoW website for one year
    • Multiple Posts on Social Media with logo throughout year
    • Featured ad throughout the event on screens
    • Inclusion in all Event Promo Materials with logo including event pages, marketing and press releases

    Presenting Sponsor Benefits:

    • Three tables of ten with premier seating and VIP Reception
    • Premium bottle service at table
    • Logo prominently placed on Step and Repeat
    • Opportunity for podium welcome
    • Ability to leverage a partnership with HoW for one year following event
    • Featured Tile/logo on HoW website homepage for one year
    • Multiple Posts on social media with logo throughout year
    • Opportunity to exclusively feature products at the event and feature items
    • Featured ad throughout the event on screens
    • Inclusion in all Event Promo Materials as "Presenting Sponsor"
    • Opportunity to have Founder as speaker at corporate gathering/meeting

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