Sheila Morovati

What we understand to be “normal” can be changed.

This world is a social construction and it can be reconstructed and rebuilt to become the world we imagine.

— Sheila Morovati, Founder HabitsofWaste.org

As social change makers, we believe in the power of the individual to make small changes within their daily lives to protect the planet and combat climate change. At Habits of Waste, our goal is to activate large numbers of people with accessible behavior changes to collectively have a greater impact than a few people doing it “perfectly.”

At Habits of Waste we provide solutions, allowing individuals to live more eco-consciously without overwhelm.

We all have a role to play. Join our campaigns for a variety of actions that you can take to make a positive environmental impact today.

Background: Our founder, Sheila Morovati, sees habitual waste throughout society and creates change to protect our environment. She successfully spearheaded the historic ban on single-use plastic straws and cutlery in the City of Malibu. Sheila realized that an iconic beach city like Malibu would create the ripple effect that was so necessary to create change.

Malibu was the first city to make such a ban go into effect and the number of cities and countries that followed suit is awe-inspiring. Since then, Sheila created numerous campaigns that have effected change such as #CutOutCutlery, which successfully convinced Uber Eats, Postmates, Doordash and Grubhub to change the default setting in their applications so that users only receive plastic cutlery upon request. This campaign is ongoing.

Sheila also founded crayoncollection a non-profit called, crayoncollection.org, which has grown to become a tremendous success with a presence in all 50 states and 9 countries. Her idea was to redirect would-have-been-trashed crayons from restaurants and well-served communities and distribute them, along with free art education curricula,  to Title 1 Schools and Head Start Centers within 5 miles of the donor. Restaurants throw away over 150 million crayons per year, which do not decompose as they are made of paraffin wax. In addition, Sheila felt this behavior was subliminally teaching, our children, that a throw-away culture is acceptable. Since inception, Crayon Collection has redirected over 20 million crayons from landfill and continues to set a new norm throughout society, that still-good crayons are not trash.


Awards and Recognition

Outstanding Waste Reduction Program, #CutOutCutlery
California Resource Recovery Association

H.o.W was the evolution of much work that had been done to alleviate habitual waste from entering landfill.

Initially, we focused our efforts around single-use plastic straws and cutlery. Changing the habits around this simple object at a restaurant can make a huge environmental impact. Now, we begin to rethink ALL of societal behavior that is ENGRAINED in our daily actions. Many are no longer visible as they are so embedded in our daily routines and norms.

To optimize our impact, we have expanded our environmental efforts  into Habits of Waste (H.o.W). Just as Crayon Collection was able to convince the world that crayons are not trash, H.o.W. does the same with a myriad of habitual behaviors that result in enormous levels of waste. Our efforts to raise awareness of the dangers of a throw-away society are key to making grass-roots change.

H.o.W (habitsofwaste.org) focuses on protecting our planet via a collective societal effort of individuals making change.

Every time each of us breaks a “Habit of Waste”, we shift our society to reach what we call “eco-normal”. 

Learn more and join the movement.

HoW Can I Help?

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Our mission: Cleaning up the planet one “habit of waste” at a time.

We believe in the power of one.

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Habits of Waste.org

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