Campaigns

Lights, Camera, Plastic?

The Problem:

It is evident that single-use plastics on screen further normalizes the throw-away society that we find ourselves in today.

Sociology and Psychology experts agree that film and television subliminally dictate what is and isn’t acceptable to our collective society.

“Social scientists agree that there are profoundly important relationships between motion pictures and human behavior.”

– Franklin Fearing PhD “Influence of the Movies on Attitudes and Behavior”
image from “Man With a Plan”, Netflix
image from “Man With a Plan”, Netflix

With staggering numbers such as 1 million plastic bottles discarded per minute and 500 million plastic straws discarded per day or 40 billion pieces of plastic cutlery discarded per year we must find innovative ways to close the “tap”. We need Hollywood to significantly reduce the amount of single-use plastic that is shown on screen so that we can end the normalization of trillions of single-use plastics discarded per year.

image from “Man With a Plan”, Netflix
image from “Man With a Plan”, Netflix

Experts Say…

“The motion picture is not a fixed pattern of meanings or ideas which are received by a passive mind. Rather he takes from the picture what is usable for him or what will function in his life. The stuff of films is action, movement, characterization, conflict, expressed in swiftly changing images… (The view-er) utilizes the pictured situation in the process of coming to terms with the larger environment. This is the conceptual framework within which the significant analyses of the effects of motion pictures and other mass media of communication on behavior and attitudes must occur.”

-Franklin Fearing, PhD Psychology, UCLA

image from “Man With a Plan”, Netflix
image from “Man With a Plan”, Netflix

A short PSA to support the entertainment industry to adopt the #LightsCameraPlastic? Campaign.

“Emmy award winning series, “Ted Lasso” chooses to reuse on screen!”

Thanks Buzzfeed for this Star Studded PSA on #LightsCameraPLastic!

Thank you ATTN: Media for supporting ‘Lights, Camera, Plastic?’!

Get Involved..

Join us as we send letters to Hollywood leaders including: The Writers Guild, The Directors Guild, The Producers Guild, SAG and The Art Directors Guild. They will all be notified of our concerns for single-use plastics on screen.

Tools for Creating Sustainable Media

Please download our toolkit to help remind production staff to “Go Reusable on Camera”.

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    Presenting Sponsor Benefits:

    • Three tables of ten with premier seating and VIP Reception
    • Premium bottle service at table
    • Logo prominently placed on Step and Repeat
    • Opportunity for podium welcome
    • Ability to leverage a partnership with HoW for one year following event
    • Featured Tile/logo on HoW website homepage for one year
    • Multiple Posts on social media with logo throughout year
    • Opportunity to exclusively feature products at the event and feature items
    • Featured ad throughout the event on screens
    • Inclusion in all Event Promo Materials as "Presenting Sponsor"
    • Opportunity to have Founder as speaker at corporate gathering/meeting

    Eco-Warrior Benefits:

    • Two tables of ten with preferred seating including VIP reception
    • Premium bottle service at table
    • Logo prominently placed on step and repeat
    • Ability to leverage a partnership with HoW for one year
    • Featured Tile/logo on HoW website for one year
    • Multiple Posts on Social Media with logo throughout year
    • Featured ad throughout the event on screens
    • Inclusion in all Event Promo Materials with logo including event pages, marketing and press releases

    Eco-Champion Benefits:

    • One table of ten with preferred seating including VIP reception
    • Premium bottle service at table
    • Logo on step and repeat
    • Ability to leverage a partnership with HoW for one year following event
    • Tile/logo on HoW website for one year
    • Posts on social media with logo
    • Featured ad throughout the event on screens
    • Inclusion in all Event Promo Materials

    Eco-Changer Benefits:

    • One table of ten with preferred seating
    • Invitation to a VIP reception for each guest
    • Premium bottle service at table for each guest
    • One complimentary raffle entry for each guest

    Entertainment Sponsorship Benefits:

    • Inclusion in all Event Promo Materials with logo including event pages, and marketing
    • Featured social media post as #LCP sponsor at Event
    • Recognition from Emcee during event for your sponsorship
    • Signage at event at DJ Booth and on Stage
    • Five Tickets to event and VIP Reception

    Auction Sponsorship Benefits:

    • Inclusion in all Event Promo Materials with logo
    • Name on all Auction materials including item and event displays
    • Recognition from Stage during event Live Auction
    • Opportunity to have featured item in Auction. Representative can join on stage for the auctioning of your item
    • Five tickets to Event and VIP Reception

    Cocktail Hour Sponsorship Benefits:

    Sponsor our Cocktail hour featuring all plant-based food.

    • Inclusion in all Event Promo Materials with logo
    • Recognition from DJ during cocktail hour for your sponsorship
    • Signage at event on all bars
    • Four Tickets to Event and VIP Reception

    Dinner/Tableware Sponsorship Benefits:

    Sponsor all our Non-Plastic tableware at event.

    • Inclusion in all Event Promo Materials with logo
    • Recognition from DJ during event for your sponsorship
    • Signage on all tables as #COC Sponsor
    • Two tickets to event and VIP Reception
    • ALL FLATWARE WILL BE DONATED TO A TITLE 1 SCHOOL
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