Clean Beauty For All

Let’s make clean beauty products accessible in clearly marked areas in major retail stores like Walgreens, Rite-Aid, Costco, CVS, Kroger, and more. We deserve to know which products are safe!
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The Problem:

We’re exposed to many toxic chemicals in our beauty and personal care products, and they aren’t being regulated in the U.S.

Everyone who uses personal care items in the U.S. is exposed to many toxins, men and women alike– unless they are using clean products from companies that are transparent about their ingredients and their toxicity.

While the European Union has banned a comprehensive list of thousands of chemicals (Cosmetics Products Regulation, Annex II), the FDA only regulates 12.

Chemicals commonly found in personal care items can cause reproductive harm, cancer, hormone and endocrine disruption, and developmental problems.

These toxins not only harm us, but they harm the environment too, polluting our waterways, soils, and oceans.

California is making strides with the passage of AB 2762, banning 24 additional toxic chemicals as of Jan 1, 2025. But the rest of the country remains at risk.

Overall, there is a lack of transparency and accountability– consumers are being harmed without realizing it.

We demand clean options at retailers and a more comprehensive regulation of toxic chemicals in beauty products.

Study Shows ‘Forever Chemicals’ from Topical Beauty Products Absorb Through Skin

“If you put some of these products directly onto your skin and they contain PFAS, there’s a very high potential for them to be transferred across the skin.”

-Stuart Harrad, PhD University of Birmingham, Co-Author of ‘Dermal Bioavailability of Perfluoroalkly Substances …’

“If you put some of these products directly onto your skin and they contain PFAS, there’s a very high potential for them to be transferred across the skin.”

-Stuart Harrad, PhD University of Birmingham, Co-Author of ‘Dermal Bioavailability of Perfluoroalkly Substances …’

Our Solution:

Join our Clean Beauty for All Movement!

We demand accessible clean beauty options in our stores promoting transparency..

Join us in asking major retailers to provide clearly marked, beauty and personal care products without all the toxins. We want to make clean, safe choices for our bodies, and for our environment.

Get Involved:

It’s easy to make a change! Simply use the template below to send an email to our list of beauty retailers: Walgreens, CVS, Rite Aid, Target, Walmart, Kroger, and Costco.  

Your words will help us encourage them to provide a section in their stores for toxin-free beauty products. Let’s make it easy for consumers to choose Clean Beauty!

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    • Two tables of ten with preferred seating including VIP reception
    • Premium bottle service at table
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    • Ability to leverage a partnership with HoW for one year
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    • Featured ad throughout the event on screens
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    • Opportunity for podium welcome
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    • Featured Tile/logo on HoW website homepage for one year
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